Featured Case Study

Continuity Camera Mount

First to market. #1 Amazon bestseller. Built and launched before Apple released the feature.

Physical ProductFirst to Market#1 BestsellerCapstone Brand
#1
Amazon Bestseller
First
To Market
Pre-Launch
Production Ready
Sold Out
Initial Stock

The Opportunity

During Apple's keynote, they announced Continuity Camera - a feature that lets you use your iPhone as a webcam for your Mac. They also announced that Belkin was making a mount for it.

We immediately recognized the opportunity:

  • Market Gap: Feature announced but not released yet
  • Competition Delayed: Belkin would take months to launch
  • Developer Demand: Developers would adopt immediately
  • First Mover Advantage: Be on Amazon before anyone else

The Strategy

Watch Apple keynote live
Design mount immediately
Create mold in China
Start production pre-launch
Launch on Amazon first
Target developer market

The Execution

From keynote announcement to Amazon #1 bestseller in record time.

First to Market

Launched on Amazon before Apple released Continuity Camera and before Belkin released their competing mount. Captured the entire early adopter market.

Pre-Launch Production

Created mold and started production immediately after Apple's keynote announcement, before the feature was even released. Ready to ship when Apple launched.

#1 Amazon Bestseller

Became the #1 bestselling Continuity Camera mount on Amazon at launch. Dominated the category before any competition arrived.

Perfect Timing

Watched Apple's keynote, saw the Belkin announcement, and immediately started production. Beat everyone to market by being proactive.

Sold Out Fast

Initial stock sold out incredibly quickly. Demand far exceeded supply as we captured the entire early adopter developer market.

Developer Marketing

Targeted developers specifically with Amazon ads and marketing. Developers were the first to adopt Continuity Camera and needed mounts immediately.

How We Did It

Speed, timing, and execution.

Production Stack

Technology
Apple Continuity Camera
Manufacturing
Custom Mold Design
Production
China Factory
Distribution
Amazon FBA
Strategy
Developer Marketing
Timing
Pre-Launch Production

Key Achievements

First to Market
Beat Belkin and all competitors
#1 Amazon Bestseller
Dominated the category
Pre-Launch Production
Ready before feature released
Sold Out Fast
Demand exceeded supply
Developer Marketing
Targeted early adopters
Perfect Timing
Captured entire early market

The Timeline

From announcement to domination

Discovery

Apple Keynote

Watched Apple's keynote announcing Continuity Camera feature and Belkin's upcoming mount. Immediately recognized the market opportunity.

Design

Rapid Mold Creation

Worked with our factory in China to create a custom mold for the Continuity Camera mount. Designed for MacBook compatibility and iPhone stability.

Production

Pre-Launch Manufacturing

Started full production before Apple released Continuity Camera and before Belkin released their mount. Ready to ship when feature launched.

Launch

Amazon Domination

Launched on Amazon as the first Continuity Camera mount available. Became #1 bestseller immediately. Sold out initial stock targeting developers.

The Results

First to market. #1 bestseller. Sold out. Dominated the category.

Business Impact

  • #1 Amazon bestseller in the Continuity Camera mount category
  • First to market - launched before Apple released the feature
  • Sold out initial stock incredibly quickly
  • Captured entire early adopter developer market

Strategic Excellence

  • Watched Apple keynote and immediately started production
  • Beat Belkin to market despite their Apple partnership
  • Targeted developers with Amazon ads for immediate sales
  • Perfect timing captured entire early market opportunity
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