Featured Case Study

Franki & Freddi

From father-son duo to 1.5M followers and 250M+ views. Honoring Franki's memory while evolving with Freddi.

Social Media BrandInstagram GrowthEnglish Bulldogs250M+ Views
1.5M
Followers
250M+
Views
Viral
Content
Global
Reach

The Story

Franki & Freddi started as a personal Instagram account sharing moments between two English Bulldogs—a father-son duo that captured hearts worldwide:

  • Authentic Content: Real moments between Franki and Freddi resonated with dog lovers
  • Viral Growth: Content reached 250M+ views through relatable, engaging posts
  • Community Building: Built a loyal community of 1.5M followers
  • Legacy & Evolution: Honored Franki's memory while continuing with Freddi

Key Achievements

1.5M Instagram followers
250M+ total views
Global brand recognition
Community support platform
Merchandise and partnerships

The Strategy

Building a global brand through authentic storytelling, community engagement, and meaningful content.

Instagram Growth Strategy

Built a massive following through consistent, authentic content that resonates with dog lovers worldwide. From father-son duo to global brand.

Honoring Franki's Legacy

Created a platform that honors Franki's memory while evolving with Freddi. A story of love, loss, and continuing the journey together.

Viral Content Creation

250M+ views across platforms through engaging videos, relatable moments, and authentic storytelling that connects with audiences.

Brand Development

Transformed from personal Instagram account to recognized brand with merchandise, partnerships, and a dedicated community.

Community Building

Built a loyal community of 1.5M followers who engage daily, share stories, and support the brand's mission.

Content Strategy

Developed a content strategy that balances entertainment, education, and emotional connection to drive engagement and growth.

The Journey

From personal account to global brand

Beginning

The Father-Son Duo

Started as a personal Instagram account sharing moments between Franki and Freddi, two English Bulldogs. Authentic content resonated with dog lovers.

Growth

Viral Moments

Content began going viral, reaching millions of views. Built a dedicated following through relatable moments and authentic storytelling.

Evolution

Honoring Legacy

After Franki's passing, evolved the brand to honor his memory while continuing with Freddi. Created a platform for pet loss support and community.

Today

Global Brand

1.5M followers, 250M+ views, and a recognized brand with merchandise, partnerships, and a community that supports each other through pet loss.

The Results

A global brand built on authentic storytelling and community connection.

Brand Impact

  • 1.5M Instagram followers with high engagement rates
  • 250M+ views across platforms through viral content
  • Global brand recognition with merchandise and partnerships
  • Community platform supporting pet loss and grief

Content Strategy

  • Authentic storytelling that resonates with audiences
  • Consistent content creation driving daily engagement
  • Balanced mix of entertainment, education, and emotion
  • Community-driven growth through user-generated content
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