WEB · LANDING PAGE

A memoir site built
to sell — and to move.

Shopify Storefront checkout, Mux video, and a design that matches the emotional weight of the book.

Visit toloseadog.com → Build something like this
[ AT A GLANCE ]
Checkout
On-site
Shopify Storefront API — no redirect, no loss of design control
Video Delivery
Mux
Inline author message — no YouTube buffering, no external branding
Category
Memoir / Pre-order
Marketing site + purchase platform for a published book
[ WHAT WE BUILT ]

The full platform.

A memoir doesn't sell itself the way a product does. Every design decision — typography, pacing, color — had to earn the reader's trust before asking for a purchase. We built a site that feels as considered as the book itself.

Commerce
Shopify Storefront API

Checkout lives entirely on the site — cart, product selection, and Shopify payment processing all happen without redirecting the user away. Custom cart UI, custom product display, zero Shopify branding. The purchasing experience matches the design of the rest of the site.

Video
Mux Player — Inline

The author's personal video message plays inline — no YouTube controls, no "Up Next" sidebar, no buffering on slow connections. Mux Player handles adaptive streaming with sub-second load. The video feels like part of the page, not an embed.

Capture
Launch List + Welcome Sequence

Readers who aren't ready to buy join a launch list. Emails stored in Supabase with an automated welcome sequence that mirrors the memoir's voice — no generic drip campaign. The first touchpoint feels personal.

Engagement
Interactive Reading Excerpt

An excerpt section lets visitors read the opening pages before deciding to buy. Typeset to match the book's interior — restrained, unhurried. Converts hesitant visitors better than any product description could.

[ DESIGN APPROACH ]

Restraint as a design decision.

Most book marketing sites overcommunicate. Pull quotes everywhere. Blurbs stacked ten deep. A countdown timer. We did the opposite — large type, long pauses, no visual noise. The design earns the reader's attention rather than demanding it.

  • Custom serif type selection matched to the memoir's period and tone
  • Muted palette — no aggressive color hierarchy pushing the buy button
  • Section pacing modeled after the book's own rhythm
  • No pop-ups, no sticky banners, no urgency tricks

SEO for the long tail.

Memoir buyers search by subject, by author name, by emotion. Structured data tells search engines exactly what this is.

Structured data implemented
Book schema ISBN, publisher, genre
Person schema Author authority signals
Offer schema Price + availability in SERP
Open Graph Share-optimized metadata
[ STACK ]

What it runs on.

Next.js
Framework
Shopify Storefront API
Commerce / checkout
Supabase
Newsletter list
Mux Video
Video delivery
Mux Player
Inline embed
React
UI components
toloseadog.com ↗
PUBLISH WITH US

Writing a book? We'll build the site
that sells it.

Pre-order platform, launch list, author video, excerpt — everything a memoir or debut needs to convert.

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