Featured Case Study

baba

Context-aware Hebrew translator that actually understands slang and cultural nuance

AI Translation AppReact NativeiOS & Android100K+ Lines of Code
View Landing PageView Mobile AppBuild Something Like This
Thousands
Downloads
Highly Rated
App Store
13+
Languages Supported
100K+
Lines of Code

The Problem

Hebrew translation tools were fundamentally broken. Every existing translator—Google Translate, DeepL, Microsoft—missed the most critical aspects of Hebrew:

  • •Gender Context: Hebrew changes completely depending on who you're speaking to (male/female/group)
  • •Formality Levels: Business vs. casual communication requires different language
  • •Cultural Nuance: Idioms, slang, and context-specific meanings were lost

"Your Hebrew shouldn't suck" became our rallying cry.

User Pain Points

✗
Embarrassing translations in professional contexts
✗
Awkward phrasing that sounds robotic
✗
No understanding of who you're talking to
✗
Missing slang and colloquialisms
✗
Can't translate images or documents

The Solution

We built the world's first context-aware Hebrew translator powered by AI, with multi-modal capabilities and a beautiful user experience.

Context-Aware Translation

7 different gender contexts, formality levels, and cultural nuance understanding. Hebrew that actually sounds natural.

AI-Powered Intelligence

Multiple GPT models for speed vs. quality. Handles slang, idioms, and colloquialisms with ease.

Multi-Modal Translation

Text, image OCR, PDF documents, voice input, and text-to-speech. Everything in one app.

Real-Time Streaming

Server-sent events for instant token-by-token feedback. No waiting, just results.

Gamification System

15 badges, 15 mastery levels, streak tracking, and percentile rankings to drive engagement.

Cross-Platform Sync

iCloud + Google Drive sync. Seamless experience across all devices with offline support.

Technical Architecture

Built with modern, production-ready technologies for performance, scalability, and maintainability.

Tech Stack

Frontend
React Native
Language
TypeScript
Framework
Expo SDK 54
Backend
Supabase
AI/ML
GPT AI Models
Monetization
RevenueCat
State Management
Zustand
Storage
MMKV

Key Achievements

55+ Services
Modular architecture
26 Migrations
Robust database schema
30x Faster
MMKV vs AsyncStorage
60fps Animations
Reanimated 4.1
Real-time Streaming
Server-sent events
Cross-platform
iOS + Android from one codebase

What We Built

Mobile App

  • • React Native with New Architecture
  • • Expo Router for navigation
  • • Zustand for state management
  • • MMKV for ultra-fast storage
  • • Reanimated for 60fps UI

Backend & AI

  • • Supabase Edge Functions
  • • PostgreSQL with RLS
  • • GPT AI models for translation
  • • Real-time streaming (SSE)
  • • Vision models for OCR

Complete Ecosystem

  • • Landing page (itsbaba.com)
  • • App Store screenshots
  • • Marketing assets & ads
  • • Brand identity & custom icons
  • • Haptic feedback system

The Journey

From concept to production app

Discovery

The Problem

Hebrew translation tools were fundamentally broken. Every existing translator missed gender context, formality, and cultural nuance—making users sound awkward or incorrect.

MVP

Rapid Validation

Built initial version with core translation functionality. Tested with real users to validate the context-aware approach and gather feedback.

Development

Production Build

Rebuilt from ground up with 55+ services, advanced architecture, and comprehensive feature set. Added image/PDF translation, gamification, and cross-device sync.

Launch

App Store Success

Launched on iOS and Android with thousands of downloads and positive reviews. Built complete brand ecosystem including landing page, App Store assets, and marketing materials.

The Results

A production-ready app that users love, with metrics that prove it works.

Market Impact

  • Thousands of downloads across iOS and Android
  • Highly rated on App Store
  • First truly context-aware Hebrew translator
  • Active freemium subscription model

Technical Excellence

  • 100K+ lines of production-ready code
  • 55+ modular services for maintainability
  • Real-time streaming with instant feedback
  • Complete brand ecosystem from scratch

"Finally, a translator that understands Hebrew properly! The gender context is a game-changer."

Real User Review
App Store
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