Case studies — WEB · CLIENT PROJECT
Muskoka waterfront. Marketing site that sells the lifestyle.
Property listings, area guides, Mux video, and a blog powered by MentionWell's AI content engine.
AT A GLANCE
Ontario's premier cottage country, premium waterfront properties
MentionWell blog, waterfront real estate content on a regular cadence
Property tour videos, zero Core Web Vitals impact on initial load
The full site.
Waterfront real estate in Muskoka isn't sold on specs. It's sold on belonging, the idea of a dock, a morning on the water, a place that becomes part of a family's story. The site had to communicate that before a listing was even opened.
Each property gets a dedicated page, photo gallery with full-screen lightbox, feature grid, embedded map, and an inquiry form routed directly to the agent's inbox. No third-party listing portal design language. The listings feel like editorial pages, not database exports.
Hand-crafted editorial pages for each Muskoka lake and region, Lake Joseph, Lake Rosseau, Lake Muskoka, and more. Built to rank on "Muskoka waterfront" + location queries. Each guide covers the character of the area, access points, seasonal considerations, and what buyers typically prioritize.
The blog is powered by MentionWell's AI content engine, publishing waterfront real estate articles on a consistent cadence without the agent having to write a word. Market trend roundups, buying guides, seasonal content. Every post is optimized for the long-tail queries that waterfront buyers actually search.
Property tour videos hosted on Mux, served via Mux Player with lazy-loading. Videos don't begin loading until the user scrolls them into view, Core Web Vitals remain green across the board. No YouTube controls, no recommended video sidebar pulling buyers off the page.
Visual language: luxury and nature.
The design brief was simple: it should feel like being at the lake. Muted greens, warm neutrals, natural textures, generous whitespace. Typography that doesn't rush the visitor. High-resolution photography doing the heavy lifting. → Tailwind v4, utility-first with a tight custom design token layer → Muted green / warm sand palette built around the Muskoka palette → Photography-first layout, content frames the image, not the reverse → Generous whitespace, no visual competition between elements
Lead routing that actually works.
Every inquiry form, on listings, area guides, and the contact page, routes to the same Supabase table. The agent gets an email notification with the full submission and a simultaneous SMS with the key details.
Form submission — Any page on the site Supabase — Captured + timestamped Email alert — Full context to agent SMS alert — Name + property + number
Technology.
On the bench.
- Next.js
- Tailwind v4
- Mux Video
- Mux Player
- Supabase
- MentionWell