Muskoka waterfront.
Marketing site that sells the lifestyle.

Each property gets a dedicated page — photo gallery with full-screen lightbox, feature grid, embedded map, and an inquiry form routed directly to the agent's inbox. No third-party listing portal design language. The listings feel like editorial pages, not database exports.

Hand-crafted editorial pages for each Muskoka lake and region — Lake Joseph, Lake Rosseau, Lake Muskoka, and more. Built to rank on "Muskoka waterfront" + location queries. Each guide covers the character of the area, access points, seasonal considerations, and what buyers typically prioritize.

The blog is powered by MentionWell's AI content engine — publishing waterfront real estate articles on a consistent cadence without the agent having to write a word. Market trend roundups, buying guides, seasonal content. Every post is optimized for the long-tail queries that waterfront buyers actually search.

Property tour videos hosted on Mux, served via Mux Player with lazy-loading. Videos don't begin loading until the user scrolls them into view — Core Web Vitals remain green across the board. No YouTube controls, no recommended video sidebar pulling buyers off the page.

Visual language: luxury and nature.

The design brief was simple: it should feel like being at the lake. Muted greens, warm neutrals, natural textures, generous whitespace. Typography that doesn't rush the visitor. High-resolution photography doing the heavy lifting.

• →Tailwind v4 — utility-first with a tight custom design token layer
• →Muted green / warm sand palette built around the Muskoka palette
• →Photography-first layout — content frames the image, not the reverse
• →Generous whitespace — no visual competition between elements

Lead routing that actually works.

Every inquiry form — on listings, area guides, and the contact page — routes to the same Supabase table. The agent gets an email notification with the full submission and a simultaneous SMS with the key details.