Case studies — WEB · CLIENT PROJECT
Bridge loans and direct equity. A site as serious as the money.
9 dynamic market pages. Claude-powered admin tools. Built for a NY commercial RE firm handling serious deals.
AT A GLANCE
Bridge loans and direct equity, multifamily and medical assets
Asset class + loan product pages, each SEO-optimized independently
Internal admin tool, deal description → borrower outreach email draft
The full platform.
Commercial real estate borrowers at this deal size are sophisticated. They've seen every templated lender site. H Equities needed a digital presence that communicated institutional credibility, fast, precise, and without visual noise.
Each asset class (multifamily, medical office, mixed-use, retail, industrial) and each loan product type gets a dedicated, independently optimized page. Deal parameters, LTV ranges, term structures, and historical case examples tailored per page, not a single template with swapped keywords. Built to rank on the exact search strings commercial borrowers use.
Internal interface where the team describes a deal, asset type, location, loan amount, LTV, timeline, and Claude drafts the initial outreach email to the borrower. Tone-matched to H Equities' voice, relevant deal terms pre-filled, ready to send in under 60 seconds. Replaces the most time-consuming part of the origination workflow.
Multi-step intake form captures deal size, asset type, location, timeline, and borrower contact. Submitted to Supabase. Claude automatically generates a response draft for the team, scoped to the specific deal parameters submitted, ready for review and send. No generic auto-reply, no data lost in email.
Full TypeScript, no runtime surprises on form validation, deal parameter handling, or Claude API response parsing. Zod schemas validate every form submission before it touches the database. The Claude integration is typed end-to-end: request shape, response parsing, and error fallback are all explicit.
The Claude admin flow.
Commercial loan outreach is a precision game. A generic email doesn't get replied to. The Claude tool gives the H Equities team a structured way to brief the AI and get a first draft that sounds like them. → Team inputs: asset type, location, deal size, LTV target, timeline → Claude receives a system prompt encoding H Equities' voice and deal criteria → Output: first-draft outreach email with subject line, greeting, and CTA → Team reviews, edits inline, sends, total time under two minutes → Sent emails logged to Supabase with deal context for future reference
Design: institutional, not sterile.
The visual language targets a specific audience: real estate investors and operators handling eight-figure transactions. They trust precision, not decoration.
Tailwind v4 — Tight token system, no bloat Color palette — Near-black, white, single accent Typography — Data-table hierarchy, not marketing copy CTAs — One per page, no scatter
Technology.
On the bench.
- Next.js
- TypeScript
- Tailwind v4
- Claude API
- Supabase
- Zod