WEB · CLIENT PROJECT

250+ pages. 4 languages.
Every image AI-generated.

Full brand, design, and build for a cenote & scuba operator in Mexico. Engineered for SEO and conversion.

Visit Seth Dive → Work with us

AT A GLANCE

Pages Generated

250+

Every dive site, cenote, course, certification, and location combination has its own SEO page

Languages

English, Spanish, German, French — with hreflang, per-language sitemaps, and per-language meta

Visual Assets

100% AI-generated

40+ generation scripts. Gemini Vision, DALL-E 3, Google Imagen. Location photography, underwater scenes, portraits.

WHAT WE BUILT

The build.

Seth Dive needed everything — brand, photography, content strategy, site architecture, and engineering. We delivered the complete stack from blank canvas to live site.

Brand Identity + Visual Assets

40+ AI generation scripts

Every visual asset on the site is AI-generated: location photography replacements, underwater scene composites, instructor portraits, equipment shots. We wrote 40+ generation scripts using Gemini Vision (concept + prompt generation), DALL-E 3, and Google Imagen — then processed all output through Cloudinary for AVIF/WebP conversion, responsive srcsets, and CDN delivery.

Programmatic SEO

250+ auto-generated pages

Every dive site, cenote, course, certification level, and location combination gets its own fully-optimized page with structured data, unique meta descriptions, hreflang tags, and language-specific sitemaps. Pages are generated at build time from a structured content schema — adding a new dive site creates four localized pages automatically.

Internationalization

4-language full i18n

English, Spanish, German, and French — covering all major tourist demographics in the Yucatán market. Translations are AI-assisted (via next-intl and a custom AI translation pipeline) then human-reviewed. Each language gets its own sitemap, hreflang graph, and per-language meta tags. URL structure respects language prefixes with Next.js routing.

Analytics + Conversion

GA4 + Exit-intent system

Custom GA4 dashboard showing real-time booking funnel visualization, traffic-to-inquiry conversion rate by language and entry page. Exit-intent popup system detects scroll depth plus mouse-leave and triggers a contextual CTA — different offer per page category (certification pages get a different hook than cenote day-trip pages).

Video + Performance

Mux inline video

Underwater footage plays inline without impacting Core Web Vitals. Mux Player is lazy-loaded with a poster image displayed until the user scrolls into view. Full LCP protection — video never blocks initial render.

Search Engine Indexing

Automated ping on publish

IndexNow API, Google Search Console API, and Bing Webmaster API are called automatically on every new page publish — ensuring new programmatic pages are discovered and indexed within hours rather than weeks. Sitemap is regenerated and resubmitted on every deploy.

AI IMAGE PIPELINE

No photographer needed.

Traditional travel site photography requires hiring local photographers, location scouting, permits, weather dependency, and post-production. For Seth Dive, we replaced the entire photography workflow with a structured AI generation pipeline.

Gemini Vision was used to analyze reference images of the actual locations and generate detailed prompts that captured the specific light, water color, and environmental characteristics of each site. Those prompts fed into DALL-E 3 and Google Imagen for final generation.

→Location photography replacements (cenotes, reefs, caverns)
→Underwater scene composites with divers and marine life
→Instructor portrait series with brand-consistent styling
→Equipment and certification card imagery

Cloudinary pipeline.

All AI-generated images were pushed through a Cloudinary processing pipeline before appearing on the site — ensuring format optimization, responsive delivery, and CDN caching without manual intervention.

Image delivery spec

Output formats AVIF + WebP fallback

Responsive srcsets 5 breakpoints

CDN delivery Cloudinary global CDN

Total assets generated 300+

STACK

Technology.

Framework

Next.js

Image CDN

Cloudinary

Video

Mux Video

i18n

next-intl

Analytics

GA4

Indexing

IndexNow + GSC API

Image Gen

DALL-E 3 + Imagen

Prompting

Gemini Vision

sethdive.com ↗

BUILD WITH US

Need a multilingual site
engineered for search?

Programmatic SEO, AI-generated assets, and full i18n — we've done it. Let's talk about your project.

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