INTERNAL TOOL · AI

Trade-show program builder
with a 3-pass AI compositor.

DNA brand archetypes. gpt-image-2 compositing pipeline. PDF export. Factory submission portal.

Build a tool like this → See how we automate ops
[ AT A GLANCE ]
Brand Archetypes
12
DNA personality types — Explorer, Creator, Ruler, and 9 more
AI Compositor
3-pass
gpt-image-2 — base layer → labels → retail simulation
Before / After
Days → Minutes
Manual design process replaced with AI-driven production pipeline
[ WHAT WE BUILT ]

The production pipeline.

Trade-show programs are high-stakes design deliverables. They represent a brand at its most visible moment — on a booth floor next to direct competitors. The old process took days. We built a tool that takes minutes and produces output that matches or exceeds what the design team was producing by hand.

Brand System
DNA Archetype Library

12 brand personality archetypes — Explorer, Creator, Ruler, Caregiver, Sage, Hero, and more — each mapped to a specific visual parameter set: color palettes, typography weights, layout density, imagery tone, and compositional rhythm. The user picks an archetype; every generated slide reflects it consistently. No designer required to maintain visual coherence across a full deck.

AI Compositor
3-pass gpt-image-2

Pass 1 generates the base slide — hero product image positioned on a contextual background matched to the archetype. Pass 2 overlays labels and leader lines — product feature callouts with typographic precision, no hallucinated text. Pass 3 adapts the composition to the target trade-show format: retractable banner, tabletop display, or folded brochure bleed.

Commerce
Live pricing engine

Pulls live cost data from manufacturing partner APIs, applies margin calculations configured per product line, and auto-populates pricing tables directly in the generated slides. No manual price entry. No slide deck rebuilt every time pricing changes. The numbers in the program are always current.

Output
Print-ready PDF + Factory Portal

Puppeteer renders the final slide deck to a print-ready PDF with bleed marks and CMYK-safe color profiles. Completed programs can be submitted directly to manufacturing partners from within the tool — the factory receives a structured submission with specs, quantities, and the PDF attached. Status tracking updates in real time.

[ THE 3-PASS PIPELINE ]

How the compositor works.

PASS 01
BASE LAYER

Hero product image placed on a contextual background. Archetype visual parameters control background environment, lighting direction, and color temperature. Output: a clean hero shot ready for typography.

PASS 02
LABELS + CALLOUTS

Product features overlaid with leader lines connecting callout text to precise product regions. Typography rendered at print resolution. This pass uses gpt-image-2's edit endpoint against the Pass 1 output, preserving the base composition exactly.

PASS 03
FORMAT ADAPTATION

The finalized composition is adapted to the target trade-show format — retractable banner (33"×80"), tabletop display (11"×14"), or tri-fold brochure. Aspect ratio, bleed, and safe zone rules applied per format. Output feeds directly to the PDF renderer.

COPY GEN
OpenAI COPY LAYER

Headline, subhead, and feature bullets for each slide generated by OpenAI against the product brief and archetype voice guidelines. The copy layer is generated before Pass 01 so the image compositor has the final text available for typographic placement.

[ STACK ]

Technology.

React
UI / archetype selector
Express
Pipeline orchestration
Supabase
Session + output storage
gpt-image-2
3-pass compositor
OpenAI
Copy generation
Puppeteer
Print-ready PDF renderer
INTERNAL TOOLS

You have a manual process that
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